Mobile App Development started taking its market since the first introduction of Android Smart Phones in late 2008. People were unaware of any such mobile application and development processes till 2010. But since the craze of smartphones took place, people started considering application development for their business. And why shouldn’t they? Technology never stops defining what people can do with the use of cell phones. By the end of 2019, the total number of mobile users will be nearly four billions, which means you will be missing all these users if your business lacks a mobile application.
Mobile app development is not an easy task. Most of the app development companies are lacking several factors during their development processes, including app’s performance, bug fixes and updates. Ensuring clients with fantastic user experience and serving them the most advanced mobile applications is what most of the software companies are concerned about. As the use of mobile phone keeps growing, the demand for mobile apps is increasing. We, at Podamibe Nepal, develop an innovative and useful mobile application that will lead your business to success.
What is Mobile App Development?
Mobile App Development is a process of developing an application that runs on mobile devices like Android, Tablets and iOS. Since the beginning of mobile platforms, people are highly attracted towards cell phones. Online marketers and businesses can take considerable benefits from this trend. Some mobile applications come pre-installed with the devices whereas some users install themselves. Large Companies like Apple and Samsung provide a store for their applications like Galaxy Store and Apple Store for downloading apps.
User-friendly mobile application generates more sales and revenue. Mobile app development is crucial if business owners want to grow their business.
Why Mobile App Development?
Almost 90% of internet users use a mobile phone to access the internet. Why not take advantage of this with an amazing mobile application? Developing a mobile app according to a business need is more important. Any mobile application can do tasks, but will it sell what matters the most? Working with professionals can only get what you want. We, at Podamibe, are one of the best Mobile app development service provider in Nepal.
Types of Mobile Application
Most of the mobile devices has Android, iOS or Windows operating systems. Different mobile applications serve a different purpose. A mobile application might include gaming apps, news apps, job portal apps, music player apps, video player apps and much more. We can categorize mobile applications in to three groups: Native Application, Hybrid Application and Mobile Web Application.
We develop a native application specifically for either the iPhone/iPad or Android devices. For native iOS development, we use the Software Development Kit (SDK) offered by Apple. Google has developed its own Android Software Development Kit that enables us to create amazing Android applications. If we develop a Native app for Android, it won’t work in iOS and vice-versa. Programming languages used for the development of native applications include Objective-C and Swift for iOS, Java and ADT for Android and .NET(c#) for windows.
These applications need to be updated according to the device version in order to make them compatible. Incompatibility issues might lead to an application crash. The official distributors of these applications are Apple iTunes, Google Play Store, Windows App Store and Amazon App Store.
Mobile Web Application
Note: These applications are distributed freely on the web.
What is the Best Solution?
The advantage of a hybrid mobile application is that it can be developed only once for both mobile platforms. It saves time and money.
But, a native application often has a better user interface because it is explicitly developed for one system. It is more compatible and reduces the chances of failing some parts of the application.
During mobile app development, one needs to know what they want; otherwise, the application might be nothing but useless.
Frameworks that help to build high-end hybrid applications are Xamarin, PhoneGap or Titanium.
iOS or iPhone OS development is a process of creating an application that runs on an iOS device. An iOS device maybe either Macbook, iPhone or iPod. iOS is completely created and maintained by Apple Inc. and it known for its world-class security. iOS is the second most used mobile OS after Android. iOS apps are written in C, C++, Objective-C or Swift. Apple releases a major version of iOS every year. The latest version of iOS was released on 19 September, 2019 and is named iOS 13.
App Store Optimization (ASO)
After successful completion of mobile app development, what one seeks is ASO.
What is ASO?
ASO (App Store Optimization) is just like SEO (Search Engine Optimization), which is used to increase rank of websites. But, with ASO, we can get more downloads, better application reviews, and rankings. More the ASO, the better the chances of getting your application across the world. You can also say it is like marketing of mobile application or Mobile App SEO to get more downloads and reach out in the globe. According to Statistics, almost 300 billion apps were downloaded in 2018, and this number is growing every day.
ASO (App Store Optimization) techniques are not much different than SEO. Some of the traditional SEO tactics are even applicable in ASO for optimizing mobile applications. The most common and essential ASO techniques that will get your application more visibility areas are:
- App Name, Title and URL Structure
- App Keywords
- App Screenshots and Thumbnails
- App Ratings and Reviews
- App Downloads
- Deep Linking
- Indexation and CTR
ASO vs. SEO
An ASO Expert is someone who optimizes an application for app stores and play store for Leads, CTR, Conversion, Downloads, Ratings, Reviews, Reach, Impressions and an overall score of an application.
What are the benefits of ASO?
Most people download an application by searching for a specific keyword in the app stores. Your application will get boosted if you can target the right audience. People always mention optimizing an app store is better than most of the marketing strategies. Some benefits of app store optimization include:
- Improves your visibility
- Organic downloads
- Targets relevant audience
- Increases revenue
- Discovers base worldwide
- Stands out in the crowd
Mobile App Testing
Mobile App Development is not enough always. An application should be compatible with all devices of its category. For this app, system testing strategies need to be carried out. Mobile apps are tested using emulators during the development. Emulators are inexpensive and can be used by developers to test applications on mobiles even if they do not have their physical access. We simulate field testing after the successful development of an app.
Some of the most popular emulators used in mobile testing applications are:
Google Android Emulator
It is an Android emulator that runs on Windows PC and don’t need a complete Android SDK. It is easy to install and test android apps in Google Android Emulator.
Official Android SDK Emulator
Officially released by Android, it consists of a full impression of the hardware and software features of a mobile device.
TestiPhone is a web browser-based emulator for testing iPhone applications. TestiPhone works on Internet Explorer 7, Firefox 2 and Safari 2.
Powered by Safari, iPhoney gives a pixel-accurate browsing environment. Rather than a simulator, it is a tool used in the development of websites for an iPhone. iPhoney only runs on OS 10.4.7 or later.
MobiOne is an IDE (Integrated Development Environment) developed for windows that help developers to code, debug, test and deploy mobile applications on different devices such as iPhone, Android, Blackberry, etc. MobiOne was declared the end of life by the end of 2014, but still, many alternatives to it are found.
Mobile app development can be risky if you are not working with professionals. Podamibe Nepal is one of the best mobile app development company in Nepal with years of expertise and hundreds of successfully developed projects. Contact Us Now, and we will get you started right away.
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