Almost every other person owns a website today. By March, there are approximately 1.6 billion registered websites worldwide. To be subtle in figures its’s 1,600,000,000 websites. So, if your website is even one in million there are almost 1600 other websites just like yours. Those websites are your competitors. Now the real question is, how do you prefer to outrun them? And get your website to the number 1. Only if it was that simple, isn’t it? But what you can do is optimize your website for search engines and gain their trust that your website is genuine and original.
Introduction of Search Engine Optimization (SEO)
In Laymen terms, SEO is a series of practices and strategical approach to increase your ranking in search engines (Google, Bing, Yahoo etc.). It involves identification of your niche, looking for keywords your audience will probably use to find contents or services of your website. Off course, this a simplified explanation.
The best practices of SEO include flow of work. You just can’t do the later things now and save current task for afterwards. That’s not how it works.
Reasons why you need Search Engine Optimization for your website
SEO is a must for every online business today. Reasons:
Build Your Brand:
A brand is what explains a business. You will know what it is when I say “Microsoft” or “Adidas”. Why is that? It’s because they are a brand. SEO will help you make a brand out of yourself that will reach out to the world. For this you will need to create contents that are in line of your customers interest and needs. Your online presence will always help in branding of your system.
Gain More Search Engine Visibility:
More your site is visible in Search Engines, More the traffic will flow to your site. And more the traffic, more the sale. Fair deal, isn’t it? Get the best snippet of your website in the search engine and attract your audience.
Helps your target audience find your site:
Know what your audience wants and create contents accordingly. Duplicate contents might lead to search engine penalty and might possibly degrade your website ranking. A thoroughly optimized pages will help your audience find your website with their keyword.
Helps you stay ahead of your competitors:
As you are optimizing your site you are not only increasing ranking of your site but also beating your competitors. The more you optimize the better ranking and impressions your get. Once you beat your competitor you will be gaining more clicks and traffic then them.
Improves user experience:
SEO helps to increase your website speed, optimize pages for faster accessibility and easy find them in search engines. This improves user experience and impresses them. They will be your regular visitor once they gain your trust.
Future Proof and you don’t have to pay for ads:
SEO practices are future proof. This means your website will be promoted for long time without any paid ads. Search Engine Optimized pages gain more traffic than ad as they are certified for quality content by search engine themselves.
SEO strategical approach includes:
Search Engine Optimization takes time and patience. You just can’t bring your website in the front page of Google within a week. It takes months to strategically approach your businesses promotion. A SEO optimizer is involved in following activities:
On Page Optimization
- Quality Content
- Page Titles & Meta Descriptions
- Content SEO
- Headings and content formatting (H1 & H2 tags)
- Image Optimizations
- URL Optimization
- Internal Links
- External Links
- Page Speed optimization
- Mobile device optimization
- Alt tags
- Schema Markup (Rich Snippets)
- Related Keywords & More
Off Page Optimization
- Link Audit & Analysis
- Google My Business
- Google Maps
- Social Media Engagement
- Citations, Business Reviews & commenting
- Document Sharing (Images, files)
- Business directories submissions
- Pinging submissions
- Blog directories submissions
- Local Listings
- Content marketing
- Link building
- Anchor texts & More
- Webmaster tools
- Canonical URL’s
- Duplicate Contents
- Mobile friendliness
- Page speed & More