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Search Engine Optimization (SEO)

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SEO

Search Engine Optimization (SEO) is a process to generate organic traffic by improving the visibility of your website. SEO techniques involve arranging a website’s content and structure, to make the website rank higher for relevant searches on search engines such as Google, Bing, etc.

The higher your website is ranked in search pages for relevant searches, the higher the chance for your potential customer to see your website. SEO helps to target your customers, make your website more visible to them and attract them to your business.

Why is SEO important?

 

To Increase organic traffic

Organic traffic is the visitors you get on your website from search engine results that are no ads or sponsored. Organic traffic is considered important because it helps to attract your target audience and grow your business. Optimizing your site’s SEO will help the site to rank higher and increase organic traffic.

To improve the ranking on search engine website

Most people when searching for something on a search engine, do not visit the second page and they mostly browse through the top links of their search results.  So it is essential for your site to rank higher on the search page for relevant queries.

Using SEO techniques helps your website rank higher on Search Engine Results Pages (SERPs).

To improve website visibility

Optimizing your website will help you rank higher on the search engine result pages (SERPs). This increases your website visibility to potential customers. The more your website is visible on revenant result pages the more traffic your site generates.

To generate leads

SEO techniques help you rank higher on search results and make your site more visible to your potential customers. The organic traffic you generate due to SEO is actively looking for the service you provide, so the people can turn into leads and even your clients with minimal effort.

To improve branding

If your website or brand is always shown or ranked higher when searching for relevant information, your potential clients will take notice which in turn creates brand awareness among people.

They associate your brand with the solution they are looking for, SEO also helps to make the user experience better as it helps to optimize the website for better performance. The website is fast and has relevant content which will improve the brand image.

What are the types of SEO?

There are different types of SEO strategies. Some of the most widely used and important SEO subsets are as follows:

On- page SEO

As the name suggests, On-page SEO means optimizing the elements on the website and its different pages. It deals with making the website user-friendly and search engine-friendly.  It mostly involves content, Meta title, Meta descriptions, heading, and even Keywords used in your content.

Off-page SEO

Off-page SEO includes elements outside of the website. It deals with the techniques you can use to promote your website. Promoting your website helps to gain popularity which helps to rank your website higher. Widely used off-page techniques involve backlinks. Backlinks are the links to your website from other websites. It focuses on link building to increase the quality and quantity of backlinks to your website.

Technical SEO

Technical SEO deals with technical parts to increase the visibility of your site by ensuring service engine crawlers can crawl their website. It also ensures the search engine indexes your website. It mostly focuses on making the website search engine friendly. It helps to optimize the structure of your site so that it is easier for search engines to find, crawl and index your website.